Robert Stromburg, was hired to create a sixty second commercial for Mercedes for the Superbowl.It included a twist on the story of the Tortoise and the Hair. The challenge was not only mixing the animated characters with real life environments, but condensing the whole story into 60 seconds while still keeping the human characteristics of the animals.
I really liked the article, because it shows how technical a 60 second ad can become. It really hits me as to what a challenge it must have been to condense but still have the audience understand what is happening. It became especially apparent when Robert stated "Rather than playing with multiple expressions and meanings in one shot, I have to realize what that frame is trying to say." I really think the commercial was very effective as to what it was trying to do, because it stepped out of the normal luxury car commercial and made it more fun! What I enjoyed the most out of the commercial was the amount of life that was given to the animals, similarly to the flour sack exercise we did in class.
No comments:
Post a Comment