According to animation recruiters there are six things you can do to show them you have a solid demo reel. First and foremost do not waste your time for an impression with a fancy title card, just have the information needed and that is it. Secondly make sure to have strong preforming shots of your animations rather than a mash-up of everything you have made, because you will surely lose their interest all together. Third, the acting of your character is one of the main things they look for, especially popular studios like Pixar because of how acting takes a huge role with how they produce their movies.
Fourth and foremost is to direct your demo reel at places where you want to be hired, so gory films would not be the best thing to show Disney. Fifth make sure your reel is easily accessible, with video streaming. Finally be aware of dialogue and scenes other reels have used, so you show you can animate in different beats.
All of these tips provided in this article by animationmentor.com looks like alot to do for a demo reel, but overall it creates a solid showcase of your skills toward the studios you wish to be hired at. The tips generally oppose what I thought demo-reels should look like, and now I have an idea of what I should be aiming at with a showcase!
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