Sunday, October 5, 2014

Movies Manipulate Your Brain

     Science and Film making go hand in hand when grasping your audiences attention. This is shown in the beginning of Iron Man 2 with use of CGI and real physics to create an atmosphere that the audience can follow, but wont look too fake. Using eye tracking technology they sampled 75 peoples eye movement to see what in the scene was grasping most of their attention. Majority of the time people where watching the faces and flying car parts rather than things in the scene that look fake. This really shows that Iron Man 2 is effective in keeping attentiveness on objects and characters that have the most visual detail and story importance.
    It is very interesting that mental science and film work together to keep me interested and attentive to what is important in a movie. The technology they use to follow a watchers eyes is very cool because it gives movie creators a great sense of where their movie is effective and how their scenes move the viewers eyes. Additionally it not only helps the film industry, it helps scientists as well study how the human brain perceives situations and understands what is happening.

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